Thermwood CEO Explains YouBuild™ Concept

Posted by Duane Marrett on Fri, Sep 28, 2012

Tags: Thermwood, Ken Susnjara, Furniture, IWF, YouBuild

 YouBuild

YouBuild Seminar at IWF 2012Ken Susnjara, the founder, chairman and CEO of Thermwood, conducted a series of seminars at the IWF show in Atlanta describing the fundamental basis of YouBuild. He explained “YouBuild allows cabinet shops, using the proper equipment and current skills, to address the approximately $45 Billion furniture market, a market which is ten times larger than cabinets.

He explained the differences between cabinets and furniture and how YouBuild makes this possible. “A typical sale for a cabinet shop is for an entire kitchen, perhaps $10-, $15-, $20,000 or more. You can afford to design and sell the job, work out production problems and still make money. A typical furniture sale might be $500 - $1,500 dollars. You can’t afford to design, sell or work out production problems. If you want to make money all you can do is cut the parts and cash the check. YouBuild does the things you can’t afford to do making furniture. Let’s start with selling.”

“As part of YouBuild, shops, called “YouBuild Cut Centers”, can designate others to sell for them. There’s two ways to do this. Some folks, like Interior Designers, professional handymen, and even certain types of retail stores can operate as Design Centers. They help customers select and order YouBuild products and receive a sales commission for these sales. Others like closet installation companies, home contractors and even larger retail stores will likely operate as Retail Dealers, receiving a discount on YouBuild products and then reselling them at a higher price, perhaps with added value such as assembly or installation.”

“The nice thing about this approach is that, once set up, there is virtually no effort required. All commissions and discounts are tracked and handled automatically by YouBuild. A Cut Center can set up 50, 100 or more sales outlets without having to worry about the clerical effort needed to maintain and service the network. Once established, this sales network can generate a continuous flow of business without much day to day effort from the Cut Center.”

“Now let’s look at production. When an order is placed, it is queued online where it can be accessed by the Cut Center. They simply assign the order to their CNC router right online and the order shows up on the machine control. Just execute the program and the machine guides you through every step. Edge band designated parts and they’re ready. All the hardware, screws, fasteners, hinges, pulls…everything else needed for the order, even the assembly instructions, arrive in a package a few days after the order is placed. The Cut Center doesn’t have to deal with any of these details. Just give the package and parts to the customer and the order is complete.”

Furniture from the EZ Pro ManCave Library“There are over a thousand product designs that have all been optimized and tested. Every piece has been produced, sometimes multiple times, until both the design and instructions work smoothly and easily both through production as well as for the customer. We have even hired inexperienced day workers to assemble YouBuild products using our instructions and then, by observing them, refined both the product and the assembly techniques until the average person can easily do it.”

“We believe we have all the bases covered with YouBuild so that properly equipped cabinet shops can enthusiastically address the huge furniture market in a bold new way that works for them and can make them a lot of money.”


You can find more information in the YouBuild section of the eCabinet Systems web site and at youbuild.com.